Welcome to our our wfh personality differences model.
wfh PERSONAS introduction
We are researching the wfh personas that have typified different virtual worker preferences during the pandemic.
We start with four of the most basic: the TRADITIONALIST; the EXPERIENCER; the WELLBEING PRACTITIONER; and the FREE SPIRIT.
Our wfh personas model.
wfh PERSONA TYPE 1 – the TRADITIONALIST
- This wfh PERSONA type is ready to get back to the office.
- These wfh PERSONA types often didn’t work from home prior to the pandemic and will want to be in the office most of the time going forward.
- TRADITIONALISTS are not as attracted to flexibility or rotating schedules as other staff are.
- The challenge for companies is if such a TRADITIONALIST manages other teams.
- This wfh PERSONA typ will need to take extra effort to recognize that their team members may be across other personas.
Hybrid working personas
wfh PERSONA TYPE 2 – the EXPERIENCER
- The EXPERIENCER wfh PERSONA type lovers had high aspirations for flexibility prior to the pandemic.
- While this wfh PERSONA values their work community, they find that time away from the office also enhances their feelings of engagement, fulfillment, and empowerment.
- Most EXPERIENCER wfh PERSONA type will likely want to spend two to three days in the office with the flexibility to work outside the office too.
- The challenge for leaders is understanding how to manage someone who is sometimes at home in a way that isn’t disruptive to other team members.
- It needs to be organized and may involve scheduling days when it makes sense to collaborate with other team members.
wfh PERSONA TYPE 3 – the WELLNESS PRACTITIONER
- Wellness addicts value their work-life balance and health.
- Pre-pandemic, this type of employee embraced remote work and shorter commutes, allowing for a good balance between their private and professional priorities.
- While the experience lover prefers more days in the office, the wellness addict wants more days at home.
- This employee wants to come to the office just one or two days a week.
- They need a company that will allow them to create a good balance. You see a lot of wellness addicts in digital and tech industries.
wfh PERSONA TYPE 4 – the FREE SPIRIT
- This employee wants to work remotely full time.
- Time with family is a main priority.
- They might come in for a special meeting or engagement but prefer to work at home full time.
- They don’t want to be put on a regular schedule.
- In fact, they may live outside of the office area. The challenge for managers is to make sure those workers continue to feel connected and included.
Hybrid working PERSONAS
HOW TO USE WORK PERSONAS
- If you don’t offer flexibility, you risk losing employees to companies that do. Employees want to align with companies that share their values. They want an employer who shows that they care for their well-being. This will necessitate flexibility in order to be an attractive employer. Finally, Bilbrey advises, listen to the questions employees are asking.
- Come up with strategies and think about how you can extend your workspaces to be part of those strategies.
- The best way to know what employees want is to ask.
- The first step is getting the right equipment. The experience lover, wellness addict, and free spirit will rely on technology that allows them to collaborate with coworkers who are in the office or also working remotely. Having the right tools in place, such as video conferencing and project management platforms, will be key in making hybrid arrangements work.
- Leaders also need to be cognizant of their individual team members’ preferences and able to deliver what they need to support them. “Provide leaders with training and intake tools to understand the personas they have on their teams. Be sensitive to an employee’s needs. How flexible you can be will depend on the type of work the employee does.
- And if the job doesn’t require an employee to be back, start the conversation about expectations early.