Girls in Data and Pioneer launched some amazing initiatives over this summer and through the lockdown. They have been working hard at bridging the gap between commercial business problems and education. With a mission of helping girls become aware of the many opportunities in data, they created a platform to not only talk about it but to get girls involved.
Rachel and Joely have involved these great companies in creating these wonderful challenges.
“Data careers aren’t only for the numerically-obsessed! To make a great data team, you need analysts and data scientists who are really, really good with numbers and decent at communicating those findings to a non-technical audience (e.g. the sales team). But you also need insights people who are really, really good at communicating and understanding the larger business/creative context, who are only decent at working with numbers.
Both of these profiles are equally necessary to build a data team that builds great analyses and predictive models THAT PEOPLE WILL ACTUALLY USE.”
Their data challenges for the year included:
1. Billie Eilish Challenge
Chartmetric Music Streaming session with Caroline Zimmerman
Chartmetric helps entertainment professionals make smarter and faster music business decisions by providing reliable data, beautiful visuals, in-depth insights, innovative features and rockstar customer support!
The Data Challenge:
What platform should Billy Eilish be focusing on right now?
A little more about the brief and how they approached this:
The first step in any analysis is exploring the data, usually through visualization. We can see the data much more clearly when it’s on a graph rather than a spreadsheet. You may graph the data yourselves using a tool of your choice, but we’ve also provided a number of visualizations for you, below. Study the graphs carefully, both individually and together. What do they tell you about Billie Eilish’s career to date? Consider what they tell you about the quality of the information available as well. If something looks “funny” or surprising, have a look at the spreadsheet data to help you figure out what might be going on. Include your observations on data quality in your analysis of each graph. You will come across multiple Challenge Questions throughout the brief. Pause to consider them and write down your observations before moving on.
Data Challenge Questions
A few challenge questions were highlighted through analysis. To name but a few:
- Can you draw any conclusions about what platform she should focus on from what you’ve learned?
- How else could you look at the data to help you develop your thinking further?
Since the question we want to answer is focused on what Billy should do in the future, we may want to take a closer look at what has happened in the last year. We can filter the data to include only records for 2020 and graph that.
As you formulate your ideas on what platform(s) Billie should focus on for MY FUTURE, you may want to consider some business factors. For instance, Spotify streams generate a lot more money for the artist than YouTube or TikTok, and IG doesn’t generate any money at all. However, all of these platforms can offer a big audience boost to Billie, which in turn can lead to more paid streams.
We suggest not working on all this in one go – let your ideas “bubble up” and come back to the graphs and the content over time to explore them further.
2. Data Challenge with Quantum Black
Are you passionate about Climate Change? Are you keen to understand how data can help us solve the challenges we face globally with Climate Change?
The data challenge:
Help scientists quantify the changing temperature on Earth by analysing data going back to the start of the Industrial revolution.
You’ll search for artefacts and outliers, solve data puzzles and learn to identify trends.
3.The Last Data Challenge of 2020 with BT Sport.
The briefing session for this Challenge is on Tuesday 27th October at 4 pm for 30 minutes.
This will give you the opportunity to listen to the BT Sports analytics team explain the following challenge and the documentation you will receive to solve this problem.
There will also be a “follow up / ideas” session on Friday 30th October at 4pm to ask any questions you have surrounding the task and the data.
About BT Sport
BT Sport is the home of live football, rugby union, boxing, MotoGP, UFC and much more. We’re at the
heart of sport.
TV, Social Media, Website/app, YouTube
We are always looking to improve our services and we want your ideas on how BT Sport could get more people to use our website/app and watch more sport on our channels.
What you might need to think about:
- Our viewing figures
- Who watches our channels (gender, age etc.)
- The different platforms we use
- The variety of programmes we show
Should you be interested in registering, please email Rachel Keane – firstname.lastname@example.org stating your full name and adding “Register me for BT” in the subject box.
Keep up to date by registering your email address on the Girls in Data website. Get involved and help girls around you become aware of this wonderful channel for students to become aware of opportunities in data.